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Shot in an old theatre and directed by FRANKENSTEIN STUDIO, featuring icon and actress Izabella Scorupco. The campaign reflected Smarteyes effortless and playful approach to eyewear that everybody can afford. By casting Izabella Scoropuco as a muse for the brand, Smarteyes reached a new high in recognition and helped establish the brand in the Scandinavian markets and Germany. Styling Maria Montti and DoP Eric Broms.

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