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We took reference from the most common shape in the world – the spiral. It is ever present in nature, science and the foundation for the golden ratio. It is ancient and modern at the same time. There was something tempting to put one of the most celebrated logos in the world and stamp it big and bold across the bottle. The color of the glass is created by re-using glass from previous Absolut bottles. We could never have imagined how many engineering hours it would take to create the 16 swirls.

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