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FRANKENSTEIN STUDIO created the concept and global campaign for watch and accessories brand Daniel Wellington. Alongside Kendall Jenner the 5 star cast included Lucky Blue Smith, Theophilus London, Roka and Pyper America. This all-encompassing platform subsequently acted as the springboard of action for Daniel Wellington, underscored by a desire to reach a diverse and aspirational position for the brand. With a reach of 1,3 billion within the first couple of weeks, the campaign set the standard of DW as a serious contender to the watch market. Apart from creating the concept, Frankenstein Studio directed the films. Collaborators included stylist Mel Ottenberg and photographers Gregory Harris and Emma Summerton.

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